Kings of the Mountain – Creating Space In The Search Engine Arena

As we all know, Social Networking is the sliced bread of the Internet.  While search engines are nothing new, it is how the search engine works that is key.  Take Google for example.  They revolutionized the way people searched the internet with their highly intuitive and highly proprietary search algorithms.   Google is estimated to dominate a whopping 60-70% of all search traffic, depeding on which source you look at.  However, social media sites are fast coming on strong.  It is rumored that Facebook is looking to get into the search market itself in some form or fashion.  

While Facebook has a long way to go in terms of size in comparison to Google, it still poses a threat to Google.  In days gone by, most poeple had their home pages set to Google for easy search of the internet.  Now days many have set Facebook as their homepage in order to check up on the social happenings of those they are acquainted with.   Google must also look at how many internet users connect through mobile devices as many people update their social status via smart phone.

The search market is a big and lucrative market, and Google remains at the top, for now.  As with all empires, however, they never last forever.  There is always another hungry competitor on your heals, with a new and innovativve idea.  And in today’s connected society, great ideas spread like wildfire, in other words, go viral. 

That being said, a new competitor in the Search Market is focusing on a Search Engine for Social Media aimed at business owners to get more exposure to those would be web surfers.   As with any internet business, traffic and membership are commodities.  How will this new service fair in today’s rat race to get more traffic?   Read the press release from Sokule below and see what you think?  Is it just another web service in a long line of web services?  Will it grow into another of the inernet behemoths or will it get snapped up by larger competitors?  You be the judge. 


NEW YORK CITY — Sokule announces a unique integrated Search Media Search Engine called, KuleSearch. Members can buy, sell, and link to keywords and get their websites shown at the top of a KuleSearch search, a Twitter Search, a FaceBook search, a MySpace search, a Sokule search, a Bing or Web search.

KuleSearch is currently in pre launch with a full launch Scheduled for Dec 15th, 2010. When a member buys a keyword and links their website to that Keyword, their listing displays at the top of the Search results pages for searches done all of the major Social Media engines.

“This is a way for businesses online to showcase their websites at the top of Search engines results in a way they could never do before,” explained Jane Mark, President of Sokule Inc and owner of Kule Search. “It is extremely difficult for most people to get their websites to the top of search engines like Google without spending huge sums of money and manpower.” continued Ms Mark.

“Kule Search is changing the landscape for businesses all over the internet. It will allow businesses to control their own search destiny for a fraction of the cost that they can do now,” added Ms Mark.

The way Kule Search works is simple. A member buys a keyword and links a relevant website to that keyword. The public comes along and chooses an engine they want to search with, and the owner of the Keyword has their listing displayed at the top of that search.

Other KuleSearch members can link to that keyword, even if they don’t own it, and their website will appear in the second and third positions on any relevant search depending on how many times they linked to it.

All keywords and keyword phrases start at 20 cents. As words are purchased and sold, the price increases via a unique KuleSearch formula devised by Phil Basten, the developer of Kule Search.

Members earn commissions when their keywords are sold. They earn commission when someone links to a keyword they own, and they earn commissions from all transactions made by members who are sponsored by them.

Phil Basten describes Kule Search as a huge advertising site where people can begin their advertising endeavors with as little s ten bucks. It is also a trading market for Keywords and a Las vegas type game site where people who have no businesses on the net can buy, link to and sell keywords and earn big profits at the same time.

“Watch out” Mr. Basten cautions. “The site is addictive. Once you are in there. No one ever leaves.”

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Should You Look at 10-86 Plans?

Are 10-86 Plans For You?

We have seen a big push lately on 10-86 plans.  Some of the advertisements call them “gas pump payback plans” or “gas pump revenge”.  But what exactly are 10-86 plans?  I was looking around the internet to get some answers about this and found a pretty cool website call Penny Motion.

They have article there that discusses how to invest in 10-86 plans and some ways to find them.  You can read it here.  But what I was really looking for was, what the heck is a 10-86 plan?  As it turns out, a 10-86 plan is an energy master limited partnership.

It looks as if they have become popularized from some tax loop holes surrounding real estate due to Ronald Reagan‘s Tax Act of 1986.  Many of these loopholes have been used in oil and gas related investments.  I looked up Master Limited Partnerships or MLPs for short, and found this at Investopedia:

“A type of limited partnership that is publicly traded. There are two types of partners in this type of partnership: The limited partner is the person or group that provides the capital to the MLP and receives periodic income distributions from the MLP’s cash flow, whereas the general partner is the party responsible for managing the MLP’s affairs and receives compensation that is linked to the performance of the venture.”

Read more:

Also, it turns out that 10-86 plans may not be good to put in IRA’s as you can not take full advantage of the tax loop hole that the 10-86 provides.

In the article at Penny Motion it has this to say about the 10-86 plan:

“MLPs are investments that offer high yield and mix the tax “loophole” benefits of an LP (limited partnership) with the liquidity of an exchange listed common stock.   MLPs have the structure of LPs but offer investment units that trade on an exchange.  You could actually buy the units through your regular brokerage account.   Because of the Tax Reform Act of 1986 put forth by the Reagan administration MLPs were formed around the energy sector, pipeline ownership in particular.  But in order to qualify the MLP must derive 90% of its income from activities related to commodities, natural resources or real estate.  Most MLPs trade on the large exchanges such as NYSE and NASDAQ and relate to US oil and gas infrastructure.”

I found this quite interesting as oil and gas pipelines are probably pretty vital as it literally takes an act of congress and more to get approval to build more.  Even if they did get approval to build more pipelines, it would take a very long time indeed before its completion.  So any pipeline MLP is probably sitting pretty right now.  That’s just my take on the situation.  Keep in mind I am not an financial planner or broker of any kind, so take my words here with a big grain of salt.  However, maybe some of my research can help point you in the right direction.

I thought that this point here was a pretty big attraction to an energy MLP:

“The cash distributions made are not treated like dividends, you don’t get taxed when you receive them, but are considered to reduce the cost basis of your investment, this liability is deferred until you sell your units of the MLP.”

I find this highly attractive after just paying my taxes.  So I am pretty “tax” aware right now.  Hopefully you enjoyed this article and it helps you in your quest for the best stock market investment research when building your long term portfolio